On April 21, Beeckestijn Business School is organizing the free clinic 'Marketing for a better world: the secret of sustainable marketing' with Durk Bosma & Muriel Arts.
Persuading and motivating consumers to make sustainable choices is not an easy task. After all, it is not the interests of the consumer or the company that are central, but those of the planet. How do you get this done as a marketer?
COLLECT THE RIGHT INSIGHTS
Sustainability specialists Muriel Arts and Durk Bosma will show you how you can be successful with sustainable marketing and brands, by means of clear insight into the consumer and a strategy that takes people, planet & profit into account. We show successful cases and explain how you can get the right insights in a smart way.
Questions to be answered:
- Why is sustainable marketing different from regular marketing?
- How do you focus on the consumer as the pivot of sustainable marketing?
- What personas are there when we look at sustainability?
- What tools do you have to influence behavior?
- How do you translate the sustainability objective of your organization into concrete marketing activities with impact?
WHO IS THE CLINIC FOR?
The clinic is intended for marketers, insights managers, sustainability managers and policymakers for whom sustainability is an increasingly important part of their job responsibilities.
