Business and brands for a better tomorrow

With our Triple Win Approach©, today's sustainability issues become tomorrow's growth markets

... because employees want it, customers expect it, and our planet needs it.

Tempelpark – Driebergen-Rijssenburg

What we do

We are sustainability business and brand designers. Specialised in sustainable strategy and innovation, successful change and responsible growth.

Who we work for

We help CEOs, Commercial, Marketing, Sustainability and Innovation directors to make this change with their organisation and teams with fun, learning by doing and success. With lasting positive results for your organisation, customer and society.

Muriel Arts

CEO & Founder

"Today's sustainability pioneers, who act with vision, courage, and vigor, are the leading companies and winners of tomorrow."


years of international practical research






scientific articles

Triple Win Approach ©

Developed in collaboration with Rotterdam School of Management (RSM), Erasmus University. Based on 10 years of international field experience with 20 companies, 50 leaders, 10 brands and 7 game changers. Resulting in 4 scientific articles and our unique Triple Win Approach©.

An approach which brings sustainability in the core of your business-, innovation-, and growth model of the future. For sustainable companies, courageous gamechangers and purpose lead brands.

Customer projects

Here we highlight four IMPACTING projects we are proud of:

  • Private markets investor
  • Global seed breeder
  • Food retailer 
  • Global food producer

Private markets investor


Global seed breeder

research, strategy

Food retailer

research, strategy

Global food producer


Lead for impact in consumer business


Ecological, social and technological forces are rapidly changing the way companies do business with consumers. This requires a new way of leadership and entrepreneurship.